The American bus revival
Motor coaches are the greatest growing form of extended coldness transport in the United States, and British-owned companies are leading the charge. So has the US finally learned to love the bus?
"Imagine if William Shatner had crashed a plane into the side of a building. The airline industry would go crazy."
Dan Ronan, chief spokesman for the American Bus Association, has a bone to pick with Captain Kirk.
The object of his irritation is an advertisement for travel website Priceline, currently on heavy rotation on American television, which features William Shatner on board a bus that plunges over a precipice and explodes in a spectacular fireball.
The ABA feels the ad is in "poor taste" but what really irks the industry is that Shatner's bus is not a modern, air-conditioned vehicle with leather seats and wi-fi but a beaten-up museum piece from the 1950s.
It seems to sum up the average American traveller's view of buses as the transport option of last resort - slow, uncomfortable and out-of-date.
According to ABA president Peter Pantuso, the last time most Americans took to the road in public transport was in the yellow bus that took them to school.
Persuading them to take their first trip on a modern coach is the toughest task he faces.
Thanks: bbc.co.uk
Halloween Costumes
"Imagine if William Shatner had crashed a plane into the side of a building. The airline industry would go crazy."
Dan Ronan, chief spokesman for the American Bus Association, has a bone to pick with Captain Kirk.
The object of his irritation is an advertisement for travel website Priceline, currently on heavy rotation on American television, which features William Shatner on board a bus that plunges over a precipice and explodes in a spectacular fireball.
The ABA feels the ad is in "poor taste" but what really irks the industry is that Shatner's bus is not a modern, air-conditioned vehicle with leather seats and wi-fi but a beaten-up museum piece from the 1950s.
It seems to sum up the average American traveller's view of buses as the transport option of last resort - slow, uncomfortable and out-of-date.
According to ABA president Peter Pantuso, the last time most Americans took to the road in public transport was in the yellow bus that took them to school.
Persuading them to take their first trip on a modern coach is the toughest task he faces.
Thanks: bbc.co.uk
Halloween Costumes